Spirit of Avant-Garde:
a strong legacy
a strong legacy
120 years ago, Helena Rubinstein founded her brand that would
change the world of skincare forever. Starting from nothing,
she wrote the rules of the cosmetic industry as we know it today
and left the brand a unique and unparalleled legacy.
change the world of skincare forever. Starting from nothing,
she wrote the rules of the cosmetic industry as we know it today
and left the brand a unique and unparalleled legacy.
“Beauty is power,
the most important of all”
the most important of all”
- Helena Rubinstein
All began in 1902 with the first cosmetic cream "Valaze", which was
immediately a great success.
immediately a great success.
By bringing to market the world's first beauty cream, she established herself
as pioneer of modern beauty. Leading her brand of firsts, Madame has
revolutionised skincare and was animated by the will to share and transmit
her knowledge. Convinced that beauty was more than just face cream, she
opened the first "Clinique de Beaute", the first venue dedicated to beauty.
as pioneer of modern beauty. Leading her brand of firsts, Madame has
revolutionised skincare and was animated by the will to share and transmit
her knowledge. Convinced that beauty was more than just face cream, she
opened the first "Clinique de Beaute", the first venue dedicated to beauty.
Madame has always been independent, ambitious and determined. She was
the first self-made woman, who dedicated her life to give women the power
to master and further their own beauty. For her, beauty was a power given
to women. A power they had to gain self-confidence and assert themselves.
the first self-made woman, who dedicated her life to give women the power
to master and further their own beauty. For her, beauty was a power given
to women. A power they had to gain self-confidence and assert themselves.
Valaze,
the first cosmetic cream
the first cosmetic cream
Always breaking
the boundaries of skincare
the boundaries of skincare
120 years later, the brand continues to embody this spirit and
legacy of innovation.
legacy of innovation.
Breaking the boundaries of skincare, it combines the rarest
ingredients, in highest concentrations, and works on formulations
prowess, to reach an ultimate and proven efficacy. Today, the
brand’s three icons set a precedent for the future of beauty
ingredients, in highest concentrations, and works on formulations
prowess, to reach an ultimate and proven efficacy. Today, the
brand’s three icons set a precedent for the future of beauty
-
Replasty Age Recovery Night, the first night-time bandage
cream with the highest concentration of Pro-Xylane; -
Powercell Skinmunity Youth Reinforcing Serum, the first
serum infused with native vegetal cells; -
Prodigy Cellglow Deep Renewing Concentrate, the first
concentrate inspired by cellular reprogramming.
Helena Rubinstein is the ultimate premium skincare brand with
the perfect combination of science and avant-garde innovations.
the perfect combination of science and avant-garde innovations.
